Discuss the reasons of product/service selection in relevance to your need

Learning Goal: I’m working on a advertising project and need an explanation and answer to help me learn.

This project gives students a hands-on experience in profiling a target market so that they could use this knowledge of focus areas and methodologies to analyze and understand any target group in a chosen industry. In this particular project, students will concentrate on some of the internal elements that have an impact on the decision-making process of consumers. In order to analyse the processes involved in making purchasing decisions, it is necessary conduct a detailed investigation of these elements. The purpose of this project is also to demonstrate critical analysis skills, assessing current technological infrastructures and business models, and applying approaches based on interpretations surrounding sound reasoning. The project involves a written report between 10-15 pages.

Part one: 1. What the product is all about? (Short intro) 2. How do you classify the product/service? 3. What are the bases of segmentation for this product? 4. What are top three competing brands fall in this product category?

Part two: Discuss the influence of different ‘External Factors’ on a consumer’s decision-making process for chosen product or service. 1. Prepare marketing mix for your chosen product and provide the concise information on 4Ps. 2. Provide the link of one or two TV or Social media Advertisement and include a print advertisement in the report. 3. Which communication source/sources, you reached and why?

Part three: 1. Discuss the reasons of product/service selection in relevance to your need. 2. What level of decision making is required for these products/services? Why. 3. Define the pre-purchase search parameters that you will use for the product of your choice.