Product & Service
Discuss the products and services offered by your chosen organization. Do they target the same markets, or do they have different offerings catering to different markets? What operations challenges does the product/service mix pose? Can you see evidence of effective screening processes? How good is the organization at developing products and services? If appropriate discuss the product or service design process. Who else is involved in product and service design (e.g. suppliers, customers, retailers)? Do they measure the impact of design and new product development?
Process Design
Discuss the processes within your chosen organization. From your reading, consider whether or not alternative approaches might lead to improvements in the performance of the organization. Comment on the layout of retail outlets or manufacturing facilities belonging to the organization. How would you go about helping the organization to make improvements? Can you comment on the use of technology?
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