Discuss the advantages and disadvantages of conventional marketing media (like TV, print, etc.) versus social media and digital marketing channels

Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.

Marketing Management, 15th EditionBy: Kotler, Philip / Keller, Kevin
ISBN: 978-0-13-385646-0
Week 4 discussion 1

Social Media Branding

It is essential that you understand how companies are using social media to connect with customers and build their brand. This assignment follows one company via social media for at least four days. It must be a company that is actively engaged in social media marketing using at least two of the following four forums: Facebook page, Twitter account, YouTube Channel, and company blog. Your assignment is to follow the company’s in all four of these social media and report on your observations here in the discussion board. Your posting should include clear, detailed explanations and analysis of the way the company or brand used their social media this week. Note: you don’t have to subscribe to these social media to observe their content and analyze it.

Post an initial minimum 200 word response by Wednesday at 11-59pm (PST) and at least two responses to other students’ postings by Sunday at 11-59pm (PST)

Week 4 discussion 2

Marketing Channels

Discuss the advantages and disadvantages of conventional marketing media (like TV, print, etc.) versus social media and digital marketing channels.

Post an initial minimum 200 word response by Wednesday at 11-59pm (PST) and at least two responses to other students’ postings by Sunday at 11-59pm (PST)