Discuss some of the main actors in the microenvironment and the main forces

Select an organization (or make one up). This should be the organization you plan to use for the
marketing plan which is the major final project for this course. State the name of the
organization or make up a name. Please be sure you wish to use this organization as you will
be completing your final marketing plan project on this organization. Seek advice from the
instructor if you have any questions. This assignment will ultimately be included in your final
project. Answer the following questions based on that organization.
1. Discuss some of the main actors in the microenvironment and the main forces in the
macroenvironment for your organization. Please be specific and provide relevant
analysis useful for the organization.
2. Consider what marketing research the organization has done or can conduct in the
future. Include at least one specific primary data collection and one specific secondary
data gathering. Also, what marketing decisions have been or could be made with that
marketing research?
(For all dropbox assignments, remember to reference at least 2 sources; one must be the
textbook plus one from a website, video, or other source. Use quotes for direct material taken
and cite even if paraphrasing.)