Define International Marketing Research, list its Categories

5 Marks Bonus Assignment

Use any source of data to search and answer the following questions, you can use any search engine, but you must reference every single piece of information.

International Marketing Research

Define International Marketing Research, list its Categories
What is International Marketing Research plan?
What are the objectives of International Marketing Research?
Draw a diagram that depicts the international marketing research process and what are its Characteristics?
What are the opportunities and challenges of international marketing research and how can they be faced?

B2B Marketing Research

What is the B2B marketing research?
What are the Types of B2B Market Research?
What Kinds of Companies Can Benefit from B2B Market Research?
How is B2B Market Research conducted?
How Does B2B Market Research differ from B2C?

Important Notes

Your must have full answers with clear language
Each question will be accounted with 0.5 mark
Refer to the assignment rubric on black board to see how you will be evaluated.
Deadline for submission is Thursday 3/11/2022 midnight
I will not accept any excuses such as I uploaded the assignment but was not uploaded or I made it but forget to submit it and so on as this is a bonus assignment.
Cheating will be seriously dealt with, don’t look or ask your friend about their answers, search for your answers and write them down.
Any answer without a reference will not be accepted.

Good Luck

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