Learning Goal: I’m working on a management discussion question and need support to help me learn.
BUS 6320 – Global Strategic Management
Book: Strategic Management, 5th Edition, Georgia Institute of Technology Frank T. Rothaermel
Define competitive advantage and discuss the concept from the perspective of global business. Often business use benchmarking to track their performance as a way to assist improvement efforts. What key performance indicators KPI’s and how do KPIs apply in a benchmarking exercise? At least 400 words
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