Corporate reputation and Relationship Management

For your organisation (or one you are familiar with) or an organisation of your choice, critically evaluate the management of its reputation and relationships. In doing this you will need to consider the external, internal and relational forces that shape it. You will also need to consider the benefits that arise from owning a strong reputation and how the organisation can address its different stakeholders’ perceptions be they positive or negative through a robust reputation and relationship management plan.

1. A title, with your student number, module, lecturer’s name and any other documentation required by the university.
2. A contents page and if appropriate, an abstract.
3. An introduction which acts as a ‘map’ to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.
4. Evidence of an appropriate level of background reading of relevant texts.
5. Evidence of systematic and clear thinking, indicative of good planning and organisation.
6. Writing which makes sense, is clearly and carefully presented (proof-read and grammar checked).
7. A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
8. High levels of accurate academic referencing.
9. A logical and well-defined structure with headings and subheadings.
10. Clearly labelled and well-presented diagrams and other graphics that are discussed in the text.
11. Adherence to usual academic standards including length and a timely submission.
12. A reference section in which every source that is cited in the text is listed
13. The assignment should have a professional approach and express the work in plain business English in the third person.

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