Communication professionals work with copyright and trademark

Overview
Communication professionals work with copyright and trademark as a regular part of their daily routine. Whether they are using in-house copyrighted and trademarked works or
licensing the works of others for use by their own organization, it is essential that they understand how copyright and trademark work together.
Prompt
Imagine you work for a company that is introducing a new product line. As the director of communications, you are responsible for supervising the development of advertising materials
related to the new product. You will need to protect your new advertising campaign and product from any infringement by competitors or others who may wish to use your creative
work without your permission.
Using the information listed below, prepare a brief for your company’s leadership explaining specific steps you will take to ensure that the company’s own creative works are protected
as its intellectual property. Also include how you will ensure the legal and ethical use of creative works developed by other organizations. Make sure to use evidence to support your
explanations.
The company’s own creative works that need to be protected are:
The product name
The product logo
The product specifications
The catchphrase or tagline
The brand attributes and promotional material
The creative works by other organizations to be used in the marketing materials are:
Videos
Background music
Still images used in the advertising campaign
Specifically, you must address the following rubric criteria:
Intellectual Property Law: Explain the purpose and purview of intellectual property laws, using evidence to support your explanation.
Protection: Determine which creative works can be protected by copyright and trademark laws and explain the process for acquiring protection, using evidence to support your
response.
Benefits and Repercussions: Analyze how organizations benefit from copyrighting and trademarking creative works and the repercussions they may face if they do not.
Impact of Noncompliance: Evaluate the impact noncompliance with intellectual property laws would have on an organization. Be sure to address topics such as perception,
devaluation, and the importance of compliance, and use evidence to support your evaluation.