Learning Goal: I’m working on a micro economics project and need an explanation and answer to help me learn.
You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Using the company research you conducted in your Unit 3 assignment, write a paper about the company you chose that describes the firm and its strategy. Using information from AIU’s Library, IBIS World, and the Internet and feedback from your instructor on your PowerPoint slideshow from Unit 3, address the following points in a 6-page paper:
For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and write a paper for your client.
For the paper:
Using information from the business press, AIU’s Library, IBIS World (through AIU’s library) and the Internet, address the following in your paper.
For your paper:
The following offer information to help you with your research:
Grading Criteria
Grading Criteria | Proficient Descriptor | Points |
---|---|---|
Organization | • Sequences information logically to enhance understanding of the firm’s status. Uses clear topic sentences to state the focus of each section. Uses transitions to connect key points. • Specifies facts, examples, and vocabulary relevant to the intended audience. |
10 |
Description of the firm | • Describes the firm, its products or services, annual sales, and market share. (10 points) • Identifies whether the firm operate operates nationally or internationally. If nationally, explain if operation is in one, or multiple, regions of the United States. (10 points) • Describes the market(s) in which the firm operates, explaining whether it operates within an oligopoly, a monopolistically competitive market, a perfectly competitive market, or a monopoly. (10 points) • Identifies competitors, giving a brief overview of the other businesses in the market. (10 points) |
40 |
Economic Concepts | • Explains at least 2 economic concepts that the firm seems to use to its advantage; such as, product differentiation, attainment of economies of scale, advertising, and others. (20 points) • Describes how the economic concepts used by the firm are related to the firm’s regional, national, or international market. (10 points) |
30 |
Recent Developments | • Explains how any significant recent events or changes in this market have affected the firm; such as mergers and acquisitions, technological change, legal issues, market demand trends, and other events. | 20 |
Recommendations | • Provides evaluation of how this firm might better respond to the challenges it faces. (10 points) • Recommendations are related to recent events in the firm, and in its associated market and are logical and feasible. (10 points) |
20 |
Format | • Provides a 6 page paper that is double-spaced, and includes a title page, reference page, running head, and page numbers. The title page and reference page are not counted in the length of 6 pages for the paper. | 10 |
Credibility | • Utilizes credible information sources (a minimum of 2) that are clearly identified, properly cited, and referenced using APA Style. | 10 |
Grammar & Mechanics | • Sentences are clear, well-articulated, and free from grammar, punctuation, and spelling errors. | 10 |
Total | 150 |
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