Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so?

: I’m working on a business question and need guidance to help me learn.

Respond to the following in separate paragraphs:

• Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:
  • What are Amazon’s major strengths?
  • Does it have any weaknesses? Please explain.
  • Is Jet.com a potential concern for Amazon? Why or why not?
• Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment.
  • What were the implications of the firm’s failure to understand that environment?

Be sure to respond to at least one of your classmates’ posts.

Hello Professor/Classmates,

At this point, no other e-commerce can beat Amazon. Amazon has done its external environmental analysis and frequently developed and implemented new technology. They have seized the opportunity to identify the anticipated changes and trends among the demographic segment. Amazon has analyzed the five forces of competition: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and rivalry among competing firms. Amazon has done this by having instant consumer surveys that give the company immediate feedback on customer satisfaction. Also, Amazon has massive warehouses worldwide, creating distribution channels that cannot be rivaled. Since the US economy is retail-driven, government policies align with Amazon’s expectations.

Google is not a formidable competitor to Amazon because they are not economies of scale. Microsoft is more of a threat to Amazon than Google since cloud computing in technology is where the market share is, with Microsoft and Amazon leading the technology industry.

Weaknesses for Amazon are that it may have grown too fast. However, since they can launch information and communication satellites, this may be a non-factor. The key to Amazon’s growth and rapid expansion is the ability to develop new technology and implement it.

Jet.com is not a potential concern for Amazon at this time because it was shut down in 2020; the reason is that it was not able to turn a profit. Also, its targeted customers were too small a percentage of consumers since it targeted only the affluent family in New York City. However, Jet.com grew its base but could not compete with the scale and customer loyalty of Amazon.

Thank you,

Rupe.

Sources:

1) Strategic Management: Concepts and Cases: Competitiveness and Globalization

Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson

2) HTTPs://www.algrim.com