Analyze the role of human-centered design in design thinking. What is the importance of understanding the target audience in any design thinking process? Explain.

Learning Goal: I’m working on a art multi-part question and need an explanation and answer to help me learn.

Scenario

You are a junior graphic designer working at a large graphic design firm that focuses on providing branding, marketing, and advertising solutions for clients in various industries. A New York restaurant has approached your firm to support their current rebranding efforts. This will be a part of their long-term marketing approach. Currently, the restaurant has discovered that most of their patrons do not represent their target audience. They have noticed their patrons consist of Baby Boomers and Gen Xers. Their goal is to cater to Millennials (Gen Y).

You have been provided with a design brief that includes market research on the target audience. The design brief also includes a current subway banner advertisement that the client is running. Research shows that the target audience frequently uses subways as a means of transportation throughout the city. You have been tasked with proposing design solutions for a new subway banner advertisement to attract their target audience.

In this milestone, you will complete the Empathize and Ideate sections of the Process Book template linked in the What to Submit section for this assignment. You will analyze the target audience and create a mood board and a mind map to represent your ideas related to the audience attributes and expectations.

You will continue to use this template throughout the course. You will complete other sections of this template as part of your milestone assignment in Module Five and your project submission in Module Seven.

Directions

Use the design brief provided under Supporting Materials to complete the “Phase One: Empathize and Ideate” section of the Process Book template. You can do the mood board and mind maps in any type of prgroam or online just do it right and review the exampole booklet for most of the infrmtion you’re looking for!

Specifically, you must address the following criteria:

1. Analyze the role of human-centered design in design thinking.
   • What is the importance of understanding the target audience in any design thinking process? Explain.
2. Explain the needs and expectations of the target audience.
3. Analyze the attributes of the target audience.
   • How could the attributes of the target audience influence design decisions? Explain.
4. Create a mood board to generate ideas.
   • Your mood board should include the following:
     • At least 3 images from the Image and Graphic Bank
     • At least 3 color swatches
     • At least 3 font examples
5. Create a mind map to generate ideas.
   • Your mind map should include the following:
     • “Characteristics of Millennials” as the topic
     • At least 3 keywords or phrases pertaining to images
     • At least 3 keywords or phrases pertaining to color swatches
     • At least 3 keywords pertaining to font
6. Explain how the components included in your mood board and mind map represent the target audience.