Company chosen: 759 Store (https://en.wikipedia.org/wiki/759_Store)
Useful doc:
https://www.centennialcollege.hku.hk/f/upload/2314/759_A_Marketing_16_010C.pdf
Your responsibility:
1. PEST analysis for 759 Store
2. SWOT analysis for 759 Store
3. Analyse the issue of “Cannibalization” (Why is it happening): Examine the
external and internal factors that result in the company issue. You will need to
identify the relevant strategic players involved in the industry, which will often
include more than just competitors (e.g., regulators).
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