What do you agree with regarding your peer’s plan? Disagree with? 

Response this topic with 300 words use APA format.

You work as the Lead BA for Husky Airlines, a global airline operating in North America, Latin America, Europe, and Asia. The airline is going through strategic planning and wants your help in informing two aspects of the strategy:

• Determine a new city to expand to
• Determine 2 new routes

Using social media to generate data is crucial to obtain important target data points. Geological data will be valuable for Husky Airlines as a global airline operating in North America, Latin America, Europe, and Asia, allowing the company to collect social media data from accounts based in countries that will allow the company to decide where to expand to. The country with probably more customers will be the desired location the airline can expand its operations. Real-time data is also useful for the airline to determine a new city and two new routes to expand their operation. This data shows social media trends that rely on the most recent happenings. The company will need to be able to collect this data quickly, analyze it, and then generate campaigns that create a dialogue with it. Audience identity and behavior is an important sources of social media data. The company will need to know their customer by figuring out the social platforms they use most. The data from social media will allow the company to discover what kind of people make up the brand’s audience. This will make it easier to know where to invest and focus attention to. Using Facebook groups and social media influencers can be other ways of collecting data for Husky Airlines, which will benefit the company.

Examining the outcomes of past campaigns is critical for optimizing the company’s social media strategy. Comparing campaigns to previous ones can help to validate business success and reveal their return on investment. Besides, marketing agencies need to demonstrate their value to their clients. Brands on social media exist in a competitive landscape. Understanding how competitor brands perform on social media can help spot their strengths and weaknesses, which the company can leverage as its opportunities. By comparing social media data to that of the competitors, the company will learn from its mistakes, spot gaps in its strategy, and utilize that information to its advantage.

Response to peers’ discussion with 150 words each

provide feedback to two of your peers on the following:

• What do you agree with regarding your peer’s plan? Disagree with?
• Does your peer have any blind spots in their data collection plan?

1.

Being a Husky Airlines’ Business analyst, it’s my job to choose a suitable location for a new hub. The first thing I would do is I’ll develop a list of the cities where Husky Airlines flies to. Secondly, I’ll analyze sites like TripAdvisor, Make my trip, Trivago to gather information and reviews of places visited by travellers and bloggers. Also, I’ll assemble a list of thousands of people who have influenced and enjoyed traveling. Checking their Twitter, Facebook, and Instagram accounts would be the third step. The following step would be to check places they’ve visited over the past few years by looking at their posts, city hashtags, and locations. Once I’ve ranked each city’s influences, combined their lists into a final list (number of visits), I’ll cross-check the cities on that list against the ones served by Husky Airlines.  Based on the results of our social media lightning, the city where we will be relocating to will be at the top of the filtered list.
We discovered, for instance, that over the past few years, the most unpopular city in which Husky Airlines has not operated is Luxor international airport, Egypt. The new flight route should fly from Boston- Dubai- Cairo- Luxor. Because of these large internet groups, I looked up to influencers while formulating a strategy being a business analyst.

2.

When an airline wants to expand to a new city, it is important to use information available in its own website. Airlines usually partner with other airlines to create alliances. As a personal example, I had to fly round trip from Seattle, Washington to Bangalore, India via Paris, France (Delta and Air France) operated under Sky alliance. If there is high demand for customers who are flying from Paris to Bangalore, this is an opportunity Delta could tap into to generate revenues. Similarly in our case study, using data such as customer transaction purchases, customer footfall, and mile points.

In addition, social media hashtags will help the airline. For example, introducing promotional gift cards for customers in exchange of tagging their favorite destinations in social media will help the airline to collect targeted information to build a customized survey. The number of people who favor the top destinations will give the airline information of demand and need. This is in line with the BACCM model. Regardless of the type of problem and how well it may be intentionally or unintentionally hidden, it is the business analyst’s job to ultimately locate the real problem (Blais, 2011).

Social media influencers could also play a role, as travel aggregator websites utilize them as promotional tactics to arrange new travel expeditions and promote sightseeing, hotels, restaurants, things to do and tourist tips. The information to be used is number of influencers who work on travel promotions, number of followers the influencer has, and price they quote to conduct such promotions. Moreover, airlines could send survey emails to airline priority members to collect information about travel plans, potential destinations which the airline could cover, and price range of tickets.