1. Let’s say that Nike launched a fast food restaurant chain called ‘Nike burgers and fries’.
Do you think this is a good marketing strategy? If not, why?
Please use the concept of ‘brand extension’ when you answer this question.
2.Please do some research of your own and find out if there are any luxury brands that are using digital marketing channels. If you were a luxury brand manager, would you still involve traditional intermediaries or would you employ digital marketing channels only? Please elaborate.
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