Course Learning Outcomes-Covered
Reference Source:
Textbook:-
Schilling M.A (2020),Strategic Management of Technology Innovation (6th Edition). Mc-Graw Hill Education. Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956, Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956
Assignment 2 Weight: 15 Marks
Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.
Based on the conceptual knowledge and understanding obtained from the readings: –
1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (5 Marks) (Max 750- Min 500 Words)
2 – What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?
(5 Marks) (Max 750 – Min 500 Words)
3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (5 Marks) (Max 750 – Min 500 Words)
Note :-
QUESTIONS:
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