You are working for a well-established conglomerate group as the Head of the Product/Service SBU. Your Chief product/service development officer is of the view that its existing marketing network within the country has to be enlarged by introducing a sound product development/service development plan. As part of your assignment, you should make clear what the proposed product or service is. To make this forward looking strategy very positive, you need to complete the following tasks;
Please note the following when completing your written assignment:
All referencing should be in Harvard style.
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